The city has several famous theatres, including the Narodowy Stary Teatr (the National Old Theatre), the Juliusz Słowacki Theatre, the Bagatela Theatre, the Ludowy Theatre, and the Groteska Theatre of Puppetry, as well as the Opera Krakowska and Kraków Operetta. The city's principal concert hall and the home of the Kraków Philharmonic Orchestra is the Kraków Philharmonic (Filharmonia Krakowska) built in 1931.
Kraków hosts many annual and biannual artistic events, some of international significance such as the Misteria Paschalia (Baroque music), Sacrum-Profanum (contemporary music), the Cracow Screen Festival (popular music), the Festival of Polish Music (classical music), Dedications (theatre), the Kraków Film Festival (one of Europe's oldest short films events), Etiuda&Anima International Film Festival (the oldest international art-film event in Poland), Biennial of Graphic Arts, and the Jewish Culture Festival. Kraków was the residence of two Polish Nobel laureates in literature, Wisława Szymborska and Czesław Miłosz; a third Nobel laureate, the Yugoslav writer Ivo Andric, lived and studied in Kraków. Other former longtime residents include internationally renowned Polish film directors Andrzej Wajda and Roman Polanski, both of whom are Academy Award winners.
Kraków was named the official European Capital of Culture for the year 2000 by the European Union. It is a major attraction for both local and international tourists, attracting seven million visitors a year. Major landmarks include the Main Market Square with St. Mary's Basilica and the Sukiennice Cloth Hall, the Wawel Castle, the National Art Museum, the Zygmunt Bell at the Wawel Cathedral, and the medieval St Florian's Gate with the Barbican along the Royal Coronation Route. Kraków has 28 museums and public art galleries. Among them is the National Museum featuring works by Leonardo da Vinci and Rembrandt.
According to recent official statistics, in 2016 Kraków was visited by over 12 million tourists including 2.9 million foreign travelers. The visitors spent over 5.4 billion złoty (€1.2 billion) in the city (without travel costs and pre-booked accommodations). Most foreign tourists came from Great Britain, followed by German, Italian, Portuguese, Spanish, Canadian and American visitors.The Kraków tour-guide from the Lesser Poland Visitors Bureau indicated that not all statistics are recorded due to considerable number of those who come, staying in readily available private rooms paid by cash, especially from Eastern Europe.
The main reasons for visiting the city are: its historical monuments, recreation as well as relatives and friends (placing third in the ranking), religion and business. There are 120 quality hotels in Kraków (usually about half full) offering 15,485 overnight accommodations. The average stay last for about 4 to 7 nights. The survey conducted among the travelers showed that they enjoyed the city's friendliness most, with 90% of Polish tourists and 87% foreigners stating that they would personally recommend visiting it.